company was created in 2019 by Sipan Babajanyan. The idea of creating such
company goes back to 2018 when Sipan realized that the world had been changing
rapidly to a modern and digital world during last couple years. People during
last year’s seek their comfort in a virtual (digital) world. And guess what?
They do find it. So Sipan was thinking that if there were online stores and boutiques
with excellent delivery, why could there not be online everything, in other world
virtual mall, where people in 21st century will feel more comfortable.
So, the idea was born in Sipan’s mind to go ahead and make a step to a modern world.
No, it was not easy, he had only 5 bucks in his pocket. He had no team but 2
girls helping him. People were saying that it was too much and impossible,
especially when he had no money and no team. The company was named after those
two girls who started the project with him: Lena and Jasmine. Everything was
becoming more profound. The meaning of this company was to change the world by
saving all his customers finances and time. The company was to be created in
France but since Armenia needed this kind of company and industry more, they
decided to build it in Armenia with French motives and cooperation with French
colleagues. In other words, French design, Armenian industrialization, and after
this came hard work day and night until now.